cap
[/kæp/] ~Catalan
1. noun: head
2. noun: leader, chief, boss
1. noun: heart
2. noun: courage
[ˈkɔr] ~Catalan
cor
Capi Cor Consulting was established in Barcelona.
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The Catalan words ‘cap i cor’ translate to ‘head and heart’. Good business needs a balance of head and heart.
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Capi Cor Consulting helps consumer businesses achieve success by championing business strategy and leading with empathy.
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Business with heart.
Services
Capi Cor Consulting is passionate about helping businesses improve strategy and achieve impact goals for environmental, social and governance concerns (ESG).
Clients are purpose-led consumer brands, from micro-entrepreneurs to market leaders, who are seeking growth, compliance and global expansion.
Business Strategy
Ready to listen and understand
Customised discovery questions will define goals and prioritise initiatives.
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Discuss future aspirations
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Identify opportunities
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Recognise challenges
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Understand possible task delegation
Develop winning strategies
Confirm direction, design implementation plans and deliver improvements.
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Mission, vision, values, strategic priorities
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Conduct research and benchmarking
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Achieve process improvements
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Increase stakeholder alignment
Prepared for global opportunities
Local market research and strategies to seize international growth.
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Competitor analysis
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Expand into new markets
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Broaden export operations
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Launch global organisation initiatives
Impact Strategy
Help define impact goals
Understand your unique impact journey and priorities.
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Integrate ESG into business strategy
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Interpret impact KPIs
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Leverage management support
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Identify transition support required
Assess your impact
Understand progress and identify areas for improvement.
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Compliance with industry regulations
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Apply frameworks, standards and guidelines
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Benchmarking against competitors
Develop your ESG strategy
​Engage multiple stakeholders, design implementation and manage change.
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Host management workshops
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Design implementation plans
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Monitor and report results
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Align stakeholder communications
Projects
Capi Cor Consulting has been fortunate to assist brands with meaningful propositions and intends to continue serving purpose-led organisations.
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The Company
The Project
What They Said
What I Said
Strategic Review, Global Expansion Planning and New Product Development Plan
'Erin coordinated a strategic review in light of a global expansion opportunity. This now serves as a north star. Her help with future planning has been great to prioritise initiatives and understand what will be required to achieve future goals.'
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-Penny Weber, Founder and CEO
'It was a pleasure to help Penny refine the mission, vision, values and strategic objectives of The Shapes United in preparation for global expansion. I look forward to witnessing the international growth of a brand that means so much to our disabled community and to other individuals with long term mobility challenges.'
New Product Development Plan
'Erin helped to determine the project timeline and budget for new product development, from customer focus groups through to launch. She was passionate about the project and feels like an extension of our team.'
-Penny Weber, Founder and CEO
'Additional designs with more sophisticated features that could speed up recovery times for seriously injured individuals.'
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Will
you
be
next?
About
Hi there,
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I'm Erin Craig, and I'm delighted to be able to help businesses improve their strategy and achieve their impact goals. I'm based out of Barcelona and serve a global client base.
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This section explains a little about my background. I'd also like to know more about you, your business and your aspirations, and to understand how I can help you on your journey. Please reach out erincraig@capicorconsulting.com
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Looking forward to being in touch!
Adios,
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Erin Craig
My consulting journey began freelancing in Melbourne, Australia. I enjoyed the fact that small consulting firms could achieve a dynamic approach and a closeness with their clients, effectively becoming the right hand of a company's leadership during periods of transition. There was no better reward than a client who was gushing over the service they had received, because it was so personalised.
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I have contributed to and led projects with elements of customer research, organisational design, data analysis, financial forecasting, diversification, global expansion, funding preparation, team building events and strategy facilitations. Over the years, I’ve been exposed to multiple industries including retail, hospitality, events, construction, Fast Moving Consumer Goods, and most recently, I’ve realised consulting projects in Not-for-Profit, MedTech, utilities, apparel, services, social housing, disability, mental health and charity.
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Building successful client relationships feels natural and has led to repeat business from past and current clients. I hope that this is a continuing trend - so that I can continue to celebrate my clients wins with them!
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An 8-year career in FMCG was dominated by account management roles in domestic retail and export. I enjoyed more than my fair share of international travel and learned about the complexities of managing accounts in various international markets. I visited distributors and clients in China, France, Hong Kong, India, Indonesia, Italy, Malaysia, New Zealand, Singapore, Sri Lanka, Thailand, UAE, UK and Vietnam. I also represented brands at trade shows in Shanghai, Hong Kong, Pattaya and Dubai. I managed additional markets remotely, including USA, Japan, Fiji, the Maldives and Mauritius.
This international exposure has fuelled my interest in serving international clients. I'm excited to leverage remote working to broaden Capi Cor Consulting's geographic client base and help companies anywhere in the world.
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A foreign role was very influential in my decision to include impact as a primary focus for Capi Cor Consulting. Early in my career, I moved to Mexico and took on a role as Chief of Quality, Safety, Environment and Innovation at a construction company. The company was at a pivotal moment for international expansion and needed to increase their ESG performance to secure lucrative foreign contracts. Starting from scratch, I was able to interpret foreign client requirements, as well as domestic regulations before meticulously tailoring, implementing and monitoring dozens of comprehensive policies, processes and procedures. The social impact of that role was also substantial, as I was able to implement a number of high impact initiatives to improve the lives of employees and the local community. I've been passionate about ESG ever since.
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I am constantly hungry for growth. An MBA at Melbourne Business School provided great learning and networking opportunities. I have been described as a super-connector, as I love to introduce peers to each other, especially where they share a common interest. My interests include yoga, meditation, drawing, painting, gardening, hiking with my Great Dane, and of course, getting lost in a good book. Recurring topics of interest include art, psychology, philosophy and languages - Italian, Spanish, French and most recently, Catalan.
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Values
Capi Cor Consulting is driven by values of connection, curiosity, creativity and contribution.
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Appreciating relationships with each other and the community
Connection
Discovering new insights that help us learn and understand
Curiosity
Exploring alternative and transformative solutions
Creativity
Collaborating to achieve results and maximise positive impact
Contribution
Contact
